Product Consulting
Here are the services we provide in Product Consulting
- End-to-end product lifecycle management
- In-depth business and market research
- Product roadmap creation and execution
- Product-led growth
- Customer feedback integration
- Competitive benchmarking
“Turning Ideas into Market-Leading Products”
Case Studies
Case Study 1: Financial Services Industry Client
Business Problem: A leading financial services company from Washington DC, US was looking to diversify the portfolio and launch a new product. The primary challenge was penetrating a competitive market and achieving significant growth within the first year.
Our Discovery: During the discovery phase, we identified key gaps in market research, competitive analysis, and product strategy. The client needed a comprehensive roadmap and an effective go-to-market strategy to ensure the product’s success.
Solution: We implemented a multi-faceted approach:
- End-to-end product lifecycle management: Ensured cohesive oversight from the ideation phase to the market launch and beyond.
- In-depth business and market research: Conducted extensive market research to understand customer needs and market trends.
- Product roadmap creation and execution: Developed a strategic roadmap focusing on critical feature enhancements and user experience improvements.
- Product-led growth: Leveraged unique product features to drive organic growth and customer acquisition.
- Customer feedback integration: Established a feedback loop to continuously gather and act on user insights.
- Competitive benchmarking: Analyzed competitor offerings to identify areas for differentiation.
Result: Within 9 months, the refinancing product’s growth accelerated from zero to $1.1 million per month. In the first 12 months, the product disbursed $2.2 million. The strategic approach led to a 70% increase in user satisfaction and a significant improvement in market positioning.
Case Study 2: EdTech Industry Client
Business Problem: A prominent EdTech company in Bangalore faced challenges in expanding its customer base and getting out of the disastrous sales cycle due to covid effect. The primary issues included low user engagement and an ineffective monetization strategy.
Our Discovery: We discovered that the product lacked a well-defined product lifecycle management strategy and a comprehensive approach to market research and competitive analysis.
Solution: Our team executed the following strategies:
- End-to-end product lifecycle management: Streamlined the product development process to ensure a cohesive strategy.
- In-depth business and market research: Conducted extensive research to tailor the platform’s features to the target audience.
- Product roadmap creation and execution: Developed a roadmap focusing on critical features and usability improvements.
- Product-led growth: Introduced features that encouraged organic growth through user referrals and social sharing.
- Customer feedback integration: Established regular feedback sessions with users to refine the product.
- Competitive benchmarking: Evaluated competitor platforms to identify unique selling propositions.
Result: The customer base expanded from 65,000 to over 100,000 users within 6 months. The app was successfully monetized, transitioning from a free model to a paid subscription, leading to a 50% increase in revenue. User satisfaction improved significantly, resulting in a 4.5-star rating on app stores.
Case Study 3: Fintech Services Industry client
Business Problem: A leading financial services company client based out of Bangalore needed to scale their new loan product and significantly increase monthly disbursals. The primary challenge was market penetration and effective product positioning.
Our Discovery: Our analysis revealed that the client required a comprehensive product lifecycle strategy and a clear roadmap to scale their operations effectively.
Solution: We implemented a multi-faceted approach:
- End-to-end product lifecycle management: Managed the entire lifecycle to ensure seamless operations and continuous improvement.
- In-depth business and market research: Conducted targeted research to identify new opportunities and refine the target market.
- Product roadmap creation and execution: Developed and implemented a strategic roadmap to introduce new features and improve user experience.
- Product-led growth: Leveraged product features to drive organic growth and customer acquisition.
- Customer feedback integration: Established a system to gather and act on feedback from borrowers.
- Competitive benchmarking: Conducted a thorough analysis of competitors to refine market positioning.
Result: The loan product volume skyrocketed from INR 40 million to INR 530 million per month in just 8 months. The strategic roadmap and market positioning led to a 60% increase in user retention and a significant boost in customer satisfaction.